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Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
The Campaign for Tobacco-Free Kids has focused on what it continues to describe as a “youth e-cigarette epidemic,” even though vaping by teens has fallen by more than 60% since its peak in 2019.
A successful campaign playing on loyalty and identity was the "rather fight than switch" campaign, in which the makeup the models wore made it seem as if they had black eyes, by implication from a fight with smokers of other cigarettes (campaign by a subsidiary of American Tobacco Company, now owned by British American Tobacco).
The complaints sparked a student council campaign and an anti-vaping week at the school. Stavem also convened a group of city and school leaders to tackle the problem.
Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. [1] In the 2010s, large tobacco businesses accelerated their marketing spending on vape products, [2] [3] similar to the strategies traditional cigarette companies used in the 1950s and 1960s.
California will spend $20 million on a public awareness campaign about the dangers of vaping nicotine and cannabis products and step up efforts to halt the sale of illicit products amid a rise in ...
Truth Initiative was founded in 1999 as a result of the Tobacco Master Settlement Agreement (MSA). The MSA was announced in 1998, resolving the lawsuits brought by 46 U.S. states, the District of Columbia and five territories against the major U.S. cigarette companies, to recover state Medicaid and other costs from caring for sick smokers.