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  2. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    KPI information boards. A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [2]

  3. Quantifiable example for lead generation: ... Brand mention: Monitors social media, ... Key Performance Indicators (KPIs) are quantifiable measurements that you can use to continuously monitor ...

  4. Gross rating point - Wikipedia

    en.wikipedia.org/wiki/Gross_rating_point

    Three examples: If 100,000 ad impressions are displayed on multiple episodes or TV stations for a defined population of 100,000 people, the total is 100 GRPs. However, total reach is not always 100%. If an average of 12% of the people view each episode of a television program, and an ad is placed on 5 episodes, then the campaign has 12 × 5 ...

  5. List of brand name food products - Wikipedia

    en.wikipedia.org/wiki/List_of_brand_name_food...

    This article is a list of notable brand name food products that are presently produced as well as discontinued or defunct, organized by the type of product. This list ...

  6. Brand development index - Wikipedia

    en.wikipedia.org/wiki/Brand_Development_Index

    The purpose of the BDI metric is to quantify the relative performance of a brand within specified customer groups. The index helps marketers identify strong and weak segments (usually demographic or geographic) for individual brands. [1] The BDI is especially useful in conjunction with the category development index (CDI). It can be used in ...

  7. All-commodity volume - Wikipedia

    en.wikipedia.org/wiki/All-commodity_volume

    All-commodity volume (ACV) is a weighted measure of product availability, or distribution, based on total store sales. In other words, ACV is the percentage of sales in all categories that are generated by the stores that stock a given brand (again, at least one SKU of that brand) (note: ACV can be expressed as a percentage or as a dollar value (total sales of stores carrying brand).

  8. 5 Examples of When Name-Brand Is Always Superior - AOL

    www.aol.com/5-name-brand-items-people-171200810.html

    4. Oreos. The off-brand Oreos don't seem to know what they're aiming for. Still, they try. And in these increasingly expensive times, some of them are the only way to attempt to satisfy an Oreo ...

  9. List of most valuable brands - Wikipedia

    en.wikipedia.org/wiki/List_of_most_valuable_brands

    The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...