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Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main socio-psychology theories: similarity-attraction, social exchange, causal attribution and intergroup distinctiveness. These theories help to explain why speakers seek to converge or diverge from the language ...
The communication accommodation theory (CAT), developed by Howard Giles, professor of communication at the University of California, Santa Barbara, seeks to explain the cognitive reasons for code-switching, and other changes in speech, as a person either emphasizes or minimizes the social differences between himself and the other person(s) in ...
He is known for developing communication accommodation theory, [4] and has diverse research interests in the areas of applied intergroup communication research and theory. [5] Giles was born in Cardiff, Wales. He earned his B.A. in psychology from Bangor University and his Ph.D. in Social Psychology from the University of Bristol.
Communication accommodation theory, the process by which people change their language behavior to be more or less similar to that of the people with whom they are interacting Accommodation, a linguistics term meaning grammatical acceptance of unstated values as in accommodation of presuppositions
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Communication accommodation theory. This theory focuses on linguistic strategies to decrease or increase communicative distances. In relation to linguistics, communication accommodation theory is the idea when two people are speaking to one another, one participant modifies the way they speak to accommodate another person in a given context.
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The theory of contingency is premised on the different possibilities for organizational communication at any point within the advocacy-accommodation continuum. This view of communication approach based on a continuum differs from the view proposed by the more traditional Four models of public relations communication.