Search results
Results from the WOW.Com Content Network
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
The Burger King is a king character used as the primary mascot for the fast-food restaurant chain of the same name. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in Miami, Florida, in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage.
Fries King; On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
Burger King has revealed a new logo for the first time in more than 20 years. Most noticeably, the Burger King logo will have a brand-new look. The Burger King Logo Is Changing for the First Time ...
Related: Burger King Brings Back Sweet Treat Fans ‘Miss So Much’–but There’s a Catch Markie Devo's followers were definitely envious of the limited edition seasonal score.
Designers told Insider that Burger King's new look successfully incorporates the brand's original design while appealing to modern sensibilies. Burger King's nostalgic rebrand was a huge hit. 2 ...
The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes, including the failure of its 1980s Where's Herb? campaign. One of the main parts of the plan was to introduce a value menu in response to McDonald's , Taco Bell and Wendy's .
The 1950s–60s Burger King logo. Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King by Keith G. Cramer and his wife's uncle, Matthew Burns. Their first stores were centered around a piece of equipment known as the Insta-Broiler, which was very effective at cooking burgers.