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Calm was founded on May 4, 2012, by Michael Acton Smith and Alex Tew. [7] Tamara Levitt became the Head of Mindfulness in November 2014 and is one of the app's primary narrators. [8] The company generated $22 million in revenue in 2017 and reached an annual revenue run rate of $75 million. [9] As of 2017, Calm had raised $1.5M in angel investments.
Pinterest is an American social media service for publishing and discovery of information [6] in the form of pinboards. [7] This includes recipes, home, style, motivation, and inspiration on the Internet using image sharing. [8] Pinterest, Inc. was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp, [5] and is headquartered in San ...
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Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
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Tom Vanderbilt (born 1968) is an American journalist, blogger, and author of the best-selling book, Traffic: Why We Drive the Way We Do (and What It Says About Us).His traffic book was published on November 13 2009, made in various parts of the world: some like Barcelona Spain, Mexico City, New York United States, Tokyo Japan, etc.