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Woolworths NZ runs the following grocery store chains: Woolworths New Zealand: 191 supermarket stores; SuperValue: 40 stores – convenience supermarket stores, run as a franchise; FreshChoice: 30 stores – Higher quality supermarket with a large range, run as a franchise; It operates online grocery shopping in the name of Countdown. [10]
The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths New Zealand, one of New Zealand's largest retail and distribution companies. [ 2 ] There are 33 FreshChoice stores across New Zealand, including five in Auckland.
By August 2010, the Woolworths brand had ceased to exist in the South Island. On 14 November 2011, the Meadowlands store in Howick, Auckland was rebranded as Countdown, marking the official end of the Woolworths brand. [2] [24] The 21 Woolworths mini-supermarkets at Gull petrol stations were taken over by Night 'n Day from June 2011. [25]
G.U.S. (Grocers United Stores) was launched as a grocery store co-operative in 1928, and quickly opened 15 stores. Store numbers reached 167 in 1948. The Opawa, Christchurch store became the first store under the SuperValue brand in 1964. [ 4 ]
Name Retail format Main products Number of stores Number of Auckland stores Parent company Founded Head office 2degrees: Electronics store [1]: Mobile phones [1]: 56 [1]: 20 [1] ...
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The stores adopted the standard Woolworths look and feel of their mainland counterparts but with the 'Purity' or 'Roelf Vos' text in the logo in place of Woolworths. Peanuts – A short lived discount store operated in Tasmania. Woolworths answer to local discount store Chickenfeed. Dick Smith – Sold to Anchorage Capital Partners on 27 ...
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