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The pamphlet has been widely adopted in commerce, particularly as a format for marketing communications. There are numerous purposes for pamphlets, such as product descriptions or instructions, corporate information, events promotions or tourism guides and they are often used in the same way as leaflets or brochures.
Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service.
Design After Dark: The Story of Dancefloor Style (Thames and Hudson, London, 1991), by Cynthia Rose, ISBN 0-500-27648-X; Design Agent 007: License to Design DGV. Die gestaften Verlag, Berlin 2002. ISBN 3-931126-14-5; Event Flyer Graphics. Nippan/Biblios, 2001. ISBN 3-910052-75-4; Flyer Soziotope: Topography of a Media Phenomenon.
A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
Grids and templates are page layout design patterns used in advertising campaigns and multiple-page publications, including websites. A grid is a set of guidelines, able to be seen in the design process and invisible to the end-user/audience, for aligning and repeating elements on a page.
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
A DAY IN THE LIFE OF A DOMESTIC WORKER: CARIBBEAN IMMIGRANT WOMEN AND THE CAMPAIGN FOR FAIR LABOR STANDARDS (with related Policy Recommendations) By ARLENE M. ROBERTS, ESQ.
The format of exhibition catalogues for trade fairs can range from A5-sized ‘saddle-stitched’ publications with descriptions of as few as 30-40 exhibitors, to much larger perfect-bound ‘stretched A5’ or A4-sized directories containing profiles on thousands of companies exhibiting at major international trade events such as The London ...
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