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In their study, they created four sites (two rich and two lean) to describe two products (one simple, one complex). They found that most users, regardless of the complexity of the product, preferred the websites that provided richer media. [24] Rich media on websites also has the potential to stimulate action in the physical world.
Channel expansion theory moves away from Daft and Lengel's fixed labeling of rich and lean media. While media richness theory suggests that a given media has a fixed richness determined by its characteristics, channel expansion theory suggests the opposite.
For example, it may be worth putting that ‘communication medium’s ability to reproduce the information sent, across multiple medium’s (media).’ This is because the theory is not discussing the reproduction of the same message over the same medium, but among mediums and its ability, or not, to be just as effective at delivering that message.
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Differences Between Rich vs. Wealthy SmartAsset: Key Differences Between Rich and Wealthy People Looking at income or net worth is just one way to separate the rich from the wealthy.
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Rich vs. Wealthy: What's the Difference? Here's where things get interesting: being "rich" and "wealthy" aren't quite the same. Rich usually refers to having a high income, which means you can ...
Media naturalness effects on cognitive effort, communication ambiguity, and physiological arousal. Media naturalness theory's main prediction is that, other things being equal, a decrease in the degree of naturalness of a communication medium leads to the following effects in connection with communication interactions in complex tasks: [15] (a) an increase in cognitive effort, (b) an increase ...