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In the supermarket and grocery store industry, the term private label/brand is almost always used, even if the same product is sold non-exclusively to multiple retailers with different packaging (white label/brand). A store brand, also called a house brand [22] or, in British English, an own brand, [23] is a private-label brand trademarked and ...
One of the unique aspects of retail promotions is that two brands are often involved; the store brand and the brands that make up the retailer's product range. Retail promotions that focus on the store tend to be ‘image’ oriented, raising awareness of the store and creating a positive attitude towards the store and its services.
We often default to certain brands when shopping simply because of the name on the package — and the reputation that comes along with it, thanks to clever advertising. We buy Bounty paper towels ...
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Grocery store-brand sales have gone up significantly. Store-brand labeled food is a big source of store revenue, with private label food sales increasing significantly during the pandemic ...
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
Splash is an Indian retail company based in Dubai and founded in Sharjah, It is part of the Landmark Group. [citation needed] Founded in 1993 as a single-brand store in Sharjah, in the United Arab Emirates, Splash has grown to over 150 stores and 50 brand stores across 14 countries in India, the Middle East, Pakistan, Tanzania and Libya. [1]