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According to ACNielsen in 2009, Victoria Bitter was claimed to be Australia's only billion dollar retail beer brand, selling the equivalent of one slab (24 x 375ml cans or bottles) every second. At one time VB sold twice as much as any other full strength beer and was the only Australian beer brand that is in the top 3 sellers in every state ...
Carlton Draught (bottle 375mL) Carlton Draught is a draught Australian lager which is sold on tap Australia-wide, including its home state of Victoria, and is currently the fourth-most popular beer brand in Australia. [2] It is also sold pre-packaged, Carlton Draught comes in 375 ml "stubbie" and 750 ml "longneck" bottles and 375 ml cans.
12.8 US fl oz-378 mL: A tenth (1 ⁄ 10, or 0.1) of a US gallon. Called a "Commercial Pint" because it was equivalent to 0.8 US liquid pints. Replaced by the 375 mL "metric pint". Reputed Pint (UK)-13.3 imp oz. 378 mL: The "Reputed Pint" (2 ⁄ 3 Imperial pint or 1 ⁄ 12 Imperial gallon) was devised to split a standard gallon into twelve small ...
7 fl oz (200 mL), became known as a "Butcher" in later years after smaller sizes were phased out; 10 fl oz (285 mL) known as a "schooner". Prior to metrication and standardisation of glass sizes throughout Australia, schooners in SA were 9 fluid ounces (256 mL). 15 fl oz (425 mL) known as a "pint" 20 fl oz (570 mL) known as an "imperial pint"
NT Draught is a lager produced by Carlton & United Breweries (CUB), a subsidiary of Asahi Breweries. NT Draught are the makers of the Darwin Stubby. A Darwin Stubby refers to several large beer bottle sizes in Australia. It was first introduced in April 1958 with an 80-imperial-fluid-ounce (2,270 ml; 76.9 U.S. fl oz) capacity. [2]
CUB launched Melbourne Bitter draught in May 2015 in around 40 venues, including in Melbourne, Canberra, Adelaide and Darwin. [3] Previously the beer had only been available in can or bottle form. [4] In 2016, CUB began trialing Melbourne Bitter in the Sydney market, including at Abbotts Hotel in Waterloo, New South Wales. [5]
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Carlton Draught (bottle 375mL) The decision generated considerable poor publicity for CUB, with a widespread social media campaign as well as union efforts to highlight the workers' plight, who argue the brewer has conducted a "transmission of business" [20] manoeuvre. Several pubs in Victoria have stopped selling CUB products in support of the ...