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The company initially started as a 10-person operation, designing and manufacturing 15 styles of dresses for specialty boutiques. In 1996, Jovani brought on American designer Sherri Hill to assist in the expansion of their prom and pageant market. The designer remained with the fashion house for the next twelve years.
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Formal wear or full dress is the Western dress code category applicable for the most formal occasions, such as weddings, christenings, confirmations, funerals, Easter and Christmas traditions, in addition to certain state dinners, audiences, balls, and horse racing events.
The designer collections feature wardrobe basics, denims, office attire, knitwear, outerwear, and evening gowns. [2] [18] The company also operates internationally through online sales and stockists such as Pea in the Pod, Galeries Lafayette and John Lewis [33] [34] as well as more than 80 independent clothing boutiques across the United States ...
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