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Marketing Week was launched in March 1978. [1] Its co-founders were Graham Sherren, [1] Michael Chamberlain, a former editor of the advertising journal Campaign, and Anthony Nares, an entrepreneur who set up Marketing Week Communications Ltd (MWC) shortly before the launch.
Adweek is a weekly American advertising trade publication that was first published in 1979. [1] Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem.
Campaign is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. Campaign is published by Haymarket Media Group, which owns more than 70 brands worldwide, including Autocar, What Car? and PRWeek.
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Walmart, the nation’s largest private employer, is the latest company to make changes to its diversity, equity and inclusion initiatives under pressure from a conservative activist.. The retail ...
McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...
In December 2023, the7stars' work on TSB's 'The elephant in the room' campaign was voted Marketing Week's Best Marketing Campaign of 2023 by Marketing Week readers. [ 89 ] The agency went on to add water bottle brand Air Up to their roster in February 2024, launching the German brand in the UK with a campaign spanning linear and broadcaster ...