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2. Eye shadow - Wikipedia

   en.wikipedia.org/wiki/Eye_shadow

   Eye shadow was advertised 'Arden Eye Shadow' in newspapers as part of the Arden Venetian Preparations range of cosmetics in 1919. [8] The product was sold as 'Eye Sha Do' in 1922, but by the 1930s, eye shadow had become the common name used by Elizabeth Arden, Inc. and other cosmetic companies such as Helena Rubinstein Incorporated and Max Factor.

3. Urban Decay (cosmetics) - Wikipedia

   en.wikipedia.org/wiki/Urban_Decay_(cosmetics)

   Urban Decay shop at Mexico City International Airport. Pink, red, and beige tones dominated the beauty industry palette until the mid-1990s. [6] In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes were at Lerner's mansion outside London when Holmes mixed raspberry and black to form a new color.

4. The 5 Best Winter Eye Shadow Palettes That’ll Bring Some ...

   www.aol.com/5-best-winter-eye-shadow-160000283.html

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5. Elizabeth Arden - Wikipedia

   en.wikipedia.org/wiki/Elizabeth_Arden

   Elizabeth Arden (December 31, 1881 – October 18, 1966), also known as Elizabeth N. Graham, [2] was a Canadian-American businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States. By 1929, she owned 150 salons in Europe and the United States.

6. 15 Must-Have Makeup Products in TikTok Star Alix Earle’s ...

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   Tarte Tartelette In Bloom Eyeshadow Palette. Amazon. One of Alix’s holiday gift guide picks was this Tarte eyeshadow palette. “This is, like, my favorite little eyeshadow palette,” she said.

7. The Eyeshadow Palette Oprah Says Takes ‘the Guesswork ... - AOL

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   Oprah Winfrey revealed the eye shadow palette she loves. The 68-year-old swears by Laura Geller’s Party in a Palette , which is 40% off right now for only $27.