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Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]
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RTB House is a Polish advertising-technology company that specializes in targeted advertising including retargeting and real-time bidding (RTB) strategies. [ 11 ] [ 12 ] [ 13 ] Founded in 2013, it's headquartered in Warsaw , Poland, it has more than 1,000 employees in over 30 offices worldwide.
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The new facility included a Dutch public broadcaster (Belgische Radio en Televisie or BRT), a French public broadcaster (Radio-Télévision Belge or RTB) and an institution of common services. Both broadcasters were independent of each other and had full cultural autonomy, an organic vis-à-vis independence from the government and the guarantee ...
In 1977, the German-language service was separated from RTB – which became Radio-Télévision Belge de la Communauté française – and BRT, which in 1990s became Vlaamse radio en televisie - and the new company, Belgischer Rundfunk, began broadcasting from Eupen. For some years afterward, it continued to use BRT/RTB's old stylised "ear ...