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Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]
Smaato was established in 2005 and one year later introduced its mobile supply-side platform (SSP). In 2012, Smaato launched its real-time bidding ad exchange. [citation needed] Thereafter, the company's focus shifted towards mobile acquisition and expansion of its automation platform's self-service aspect.
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RTB House is a Polish advertising-technology company that specializes in targeted advertising including retargeting and real-time bidding (RTB) strategies. [ 11 ] [ 12 ] [ 13 ] Founded in 2013, it's headquartered in Warsaw , Poland, it has more than 1,000 employees in over 30 offices worldwide.
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Online advertising serving process The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not possible in outdoor advertising [ 5 ] or television and radio, where the advertising constitutes a one-to-many approach.
The Russian Television and Radio Broadcasting Company (RTR; Russian: Федеральное государственное унитарное предприятие ...