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  2. Quantitative research - Wikipedia

    en.wikipedia.org/wiki/Quantitative_research

    Quantitative methods are an integral component of the five angles of analysis fostered by the data percolation methodology, [10] which also includes qualitative methods, reviews of the literature (including scholarly), interviews with experts and computer simulation, and which forms an extension of data triangulation. Quantitative methods have ...

  3. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    A criticism of quantitative coding approaches is that such coding sorts qualitative data into predefined categories that are reflective of the categories found in objective science. The variety, richness, and individual characteristics of the qualitative data are reduced or, even, lost. [citation needed]

  4. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    Qualitative research usually uses unstructured or semi-structured techniques to collect data, e.g. in-depth interviews or group discussions, while quantitative research only uses structured techniques such as online questionnaires, on-street or telephone interviews.

  5. Experimental data - Wikipedia

    en.wikipedia.org/wiki/Experimental_data

    Experimental data in science and engineering is data produced by a measurement, test method, experimental design or quasi-experimental design. In clinical research any data produced are the result of a clinical trial. Experimental data may be qualitative or quantitative, each being appropriate for different investigations.

  6. Content analysis - Wikipedia

    en.wikipedia.org/wiki/Content_analysis

    The data collection instrument used in content analysis is the codebook or coding scheme. In qualitative content analysis the codebook is constructed and improved during coding, while in quantitative content analysis the codebook needs to be developed and pretested for reliability and validity before coding. [4]

  7. Qualitative property - Wikipedia

    en.wikipedia.org/wiki/Qualitative_property

    The data that all share a qualitative property form a nominal category. A variable which codes for the presence or absence of such a property is called a binary categorical variable , or equivalently a dummy variable .

  8. Qualitative - Wikipedia

    en.wikipedia.org/wiki/Qualitative

    Qualitative may also refer to: Qualitative property, a property that can be observed but not measured numerically; Qualitative research, a research paradigm focusing on non-quantifiable measurements; Qualitative analysis (disambiguation) Qualitative data, data that is not quantified; Qualitative observation, descriptive observations we make ...

  9. Data - Wikipedia

    en.wikipedia.org/wiki/Data

    The latter offers an articulate method of collecting, classifying, and analyzing data using five possible angles of analysis (at least three) to maximize the research's objectivity and permit an understanding of the phenomena under investigation as complete as possible: qualitative and quantitative methods, literature reviews (including ...