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Eyebuydirect was founded in 2005 by Roy Hessel, a former venture capitalist. [9] [10] The company launched Eyebuydirect.com in March 2006. [11] In 2007, Eyebuydirect added EyeTry, a "try-on" function, to its site. [9] The function allows users to upload photos and then superimpose Eyebuydirect's glasses overtop their photos to "try on" the glasses.
Hessel, a former venture capitalist, founded online eyewear retailer Eyebuydirect in 2005. Aside with his role with Clearly, Roy Hessel is also since 2016 VP of America for the Essilor Online division. In August 2017, he appointed a new Managing Director at Clearly to help him in designing and implementing the strategy of the company. [10]
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