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Around 95% of young people between the ages of 13–17 use at least one social media platform, [2] making it a major influence on young adolescents. While some authors claim that social media is to blame for the increase in anxiety and depression, most review papers report that the association between the two is weak or inconsistent. [3]
The presence of youth culture is a relatively recent historical phenomenon. There are several dominant theories about the emergence of youth culture in the 20th century, which include hypotheses about the historical, economic, and psychological influences on the presence of youth culture.
Influences of stereotypes and double standards has promoted adolescents to care less about the physical consequences of sexual experiences and focused more on how their reputation is affected. [20] Messages gathered from media are deciphered differently by young men and women, resulting in differences in interpretations of sexual scripts. [ 21 ]
Shakira's influence exceeds the boundaries of pop culture, she has become a socio-political influencer, and was named as one of the "World's Greatest Leaders" of 2017 by Fortune Magazine. [384] Shakira in 2017 at the World Economic Forum where she was awarded with the Crystal Award for her efforts and impact in education
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Urban pop culture is the pop culture of cities and towns. It is both driven by and drives the popular culture of mainstream media. Urban pop culture tends to be more cosmopolitan and liberal than mainstream culture, but is not without its own complex mores, reflecting, for example, the parent societies' ambivalence to sexuality.
Networks picked up series more often when they were related to a well-known pop culture icon, or could be marketable as toys. [48] Owing to the success of PBS' Barney & Friends from both a critical and commercial standpoint, Disney and Nickelodeon had a greater interest in producing preschool programming that was engaging and had educational value.
Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture. [1] Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs.