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Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
Users can give a review a "thumbs-up" rating, which will cause it to be ranked higher in the review listings. [95] Each day a "Review of the Day" is determined based on a vote by users. [96] According to The Discourse of Online Consumer Reviews many Yelp reviewers are internet-savvy adults aged 18–25 or "suburban baby boomers". [179]
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
Ratings appear in guide books as well as in the media, typically in newspapers, lifestyle magazines and webzines. Websites featuring consumer-written reviews and ratings are increasingly popular, but are far less reliable. [1] In addition, there are ratings given by public health agencies rating the level of sanitation practiced by an ...
Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
Zagat guide ratings are on a five-point scale, 5 being the highest and 1 is the lowest, with component ratings for defined areas, e.g., for restaurants, including food, decor, and service (with cost also being estimated). [9]
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To prevent bias, the staff who write its reviews are not informed about what commissions, if any, the site receives for different products. [8] Due to affiliate revenue, the site is less reliant than other blogs and news sites on advertising revenue, although the Wirecutter site has displayed banner ads in the past.