Search results
Results from the WOW.Com Content Network
Using demographics, a marketing manager can try to grasp what certain people think and what they are willing to buy. [1] By understanding how various characteristics of the population reflect their tastes, demographic marketers get an idea of the probability of the sales returns of a launched product in a given area.
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
The second dimension, Resources, reflects the ability of individuals to pursue their dominant self-orientation and includes full-range of physical, psychological, demographic, and material means such as self-confidence, interpersonal skills, inventiveness, intelligence, eagerness to buy, money, position, education, etc.
Firmographics (also known as emporographics or firm demographics) are sets of characteristics to segment prospect organizations. [1] What demographics are to people, firmographics are to organizations. However, Webster (2005) suggested that the term "firmographics" is a combination of demographics and geographics.
In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups.
As a biblical reference, the metaphor may refer to physical armour worn by God in metaphorical battles, or it may refer to vigilant righteousness in general as bestowed by the grace of God (Romans 13:12, King James Version): "The night is far spent, the day is at hand: let us therefore cast off the works of darkness, and let us put on the ...
There is no universal definition of racism or standard for detecting it within the scope of advertisement. [5] Racial tropes are commonly used to target a particular demographic, which tends to lead to insult. The ambiguous nature of defining racism creates a debate about whether it is ethical to use stereotypes in advertisements.