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In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand's slogan to "Something new has been added". On TV, in the 1950s, Old Gold was known for its dancing cigarette packages (women wearing white boots and Old Gold packages), which tapped in time to an Old Gold jingle.
In a 1922 ad, a small child, smoking a cigarette, tells his amused parents not to worry, as he is smoking for a veteran's charity. Children were often used in early cigarette ads, where they helped normalize smoking as part of family living, and gave associations of purity, vibrancy, and life. [66]
In 1995 all remaining tobacco advertising and sponsorship was banned except for point-of-sale advertising and some tobacco sponsorship exemptions. Point-of-sale advertising ceased on 11 December 1998. Upon point-of-sale advertising being finally banned in New Zealand there are other examples of tobacco advertising that will still remain.
By Glenn Albin Cigarettes kill? A Florida jury thought so and has just awarded a widow of a lung cancer victim $24 billion in damages. Lawyers argued that R.J. Reynolds was negligent in informing ...
The Lorillard hogshead in 1789 featuring a Native American smoking Lorillard Snuff Mill, built 1840, photo 1936. The company was founded by Pierre Abraham Lorillard in 1760. In 1899, the American Tobacco Company organized a New Jersey corporation called the Continental Tobacco Company, which took a controlling interest in many small tobacco companies. [4]
1958 advertisement for L&M cigarettes, promoting the brand's "exclusive filtering action". The tar derby is the period in the 1950s marked by a rapid influx in both cigarette advertising focused on tar content measurements to differentiate cigarettes and brand introduction or repositioning focusing on filter technology.
In 1997, Certs Cool Mint Drops were introduced in response to Altoids' rapid growth during the 1990s. [7] Pfizer acquired Warner-Lambert in 2000. [ 4 ] Citing that confections is a "noncore" business, [ 5 ] Pfizer sold its Adams portfolio to Cadbury for $4.2 billion [ 8 ] in 2002, which beat Nestlé in a bidding war.
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