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Social learning theory is a theory of social behavior that proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. [1]
In 1954, Julian Rotter developed his social learning theory which linked human behavior changes with environmental interactions. Predictable variables were behavior potential, expectancy, reinforcement value and psychological situation. Bandura conducted his bobo doll experiment in 1961 and developed his social learning theory in 1977.
This theory was advanced by Albert Bandura as an extension of his social learning theory. [1] The theory states that when people observe a model performing a behavior and the consequences of that behavior, they remember the sequence of events and use this information to guide subsequent behaviors.
The foundation of Albert Bandura's social learning theory is the idea that people may learn by seeing and copying the observable behaviors of others. As an alternative to the earlier work of colleague psychologist B.F. Skinner, who was well-known for advocating the behaviorist theory, psychologists Albert Bandura and Robert Sears presented the ...
Social cognitive theory proposes that much of human learning occurs through the social environment. [3] [2] Many ideas surrounding social cognitive theory were proposed by Albert Bandura, a clinical psychologist. Unlike behaviorism, which argues that learning is caused through the reinforcement of actions and routines, social cognitive theory ...
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
The findings of these experiments support the principles of social learning theory proposed by Bandura. His research found that behavior is influenced by observing the behavior of others and imitating it. [8] Central to this theory is the idea that the inclination to imitate behavior increases with the presence of an admirable model.
According to Bandura's social cognitive learning theory, observational learning can affect behavior in many ways, with both positive and negative consequences. It can teach completely new behaviors, for one. It can also increase or decrease the frequency of behaviors that have previously been learned.