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Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of " pay-per-click "; instead, the " pay-per-sale " provider takes on the risk of conversion.
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CMA – Certified Management Accountant; CMFB – Committee on monetary, finance and balance of payments statistics; CMO – Chief Marketing Officer; COB – Close of Business; COC – Cost of Credit [2] or Cost of Capital [3] COD – Cost of Debt [4] or Cash on Delivery; COE – Center of Excellence or Cost of Equity [5] COGS – Cost of Goods ...
Cost per order, also called cost per purchase, is the cost of internet advertising divided by the number of orders.Cost per order, along with cost per impression and cost per click, is the starting point for assessing the effectiveness of a company's internet advertising and can be used for comparison across advertising media and vehicles and as an indicator of the profitability of a firm's ...
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