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The company was founded in Chelmsford, Massachusetts in June 1996 by David Lavalle under the corporate name Mr. Handyman, Inc. The business concept was purchased by Service Brands International, a Michigan-based franchiser in 2000 and franchising efforts began that same year. [2]
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
Ace announced the acquisition of the Handyman Matters franchise in September 2019. The group's 57 franchisees would rebrand under the Ace Handyman Services name starting in March 2020. [ 44 ] [ 45 ] By 2022, Ace had over 200 franchisees with services available in all 50 states. [ 46 ]
The company also removed the image of the "rabbit" from its logo and updated its default brand colors. [72] [73] [74] In July 2022, Taskrabbit launched service in Monaco. [75] In November 2024, Taskrabbit acquired Dolly, which was a moving services company based in Seattle. The two brands will still stay separate. [76]
[2] [3] The online household services marketplace they created follows a sharing economy approach and a business model that has been compared to Uber. [4] The Handybook name was chosen as it was a place to book handyman and cleaning services. [5] Handybook was launched with incubation support from the Harvard Innovation Lab. [6]
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