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Since its conception in 1994 by Judith Donath, [2] [3] the technology behind the E-card has changed significantly. One technical aspect that remained mostly constant until 2019 was the delivery mechanism: the e-mail received by the recipient contains not the E-card itself, but an individually coded link back to the publisher's website that displays the sender's card.
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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
A 2009 birthday card that Barack Obama received from a group of White House interns.. As written in the encyclopedia Celebrating Life Customs Around the World, birthday cards are the "most popular greeting card to send and account for around 60 percent of all greeting cards bought" (Williams). [1]
In the United Kingdom, an estimated one billion pounds are spent on greeting cards every year, with the average person sending 55 cards annually. [19] In the United States, approximately 6.5 billion greeting cards are bought each year, at a total cost of more than US$7 billion. [1] A counter card in the U.S. typically sells for $2 to $4. [1]
In addition to parties, it is common for people to receive gifts on their birthday. Popular gifts include toys, books, jewellery, clothes, flowers, technical devices, gift cards, checks, paper money, etc. Items such as underwear and socks are generally not as well appreciated by younger children, even if they are emblazoned with popular characters.
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
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