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It was the pet project of the First Lady, Lady Bird Johnson, who believed that beauty, and generally clean streets, would make the U.S. a better place to live. [5]
Lady Bird Johnson initiated the Beautification Project to improve the quality of life for residents of Washington, D.C. through the renewal and improvement of public spaces.
This tribute to Lady Bird Johnson (1912-2007) pays homage to her efforts to beautify America's highways by encouraging wildflower planting and junkyard screening.
With his wife Lady Bird Johnson leading the effort to secure passage of the Highway Beautification Act of 1965, President Johnson made passage of the Act a priority. But it would not be easy. The Senate passed a version of the legislation on September 16, but the key action would be in the House.
With his wife Lady Bird Johnson leading the effort to secure passage of the Highway Beautification Act of 1965, President Johnson made passage of the Act a priority. But it would not be easy. The Senate passed a version of the legislation on September 16, but the key action would be in the House.
In 1965, the Lyndon B. Johnson Administration took action to enhance the beauty of America’s roadways through the Highway Beautification Act (HBA), which was signed into law on October 22, 1965 (Public Law 89-285).
On Oct. 22, 1965, President Lyndon B. Johnson signed the Highway Beautification Act in an East Room ceremony at the White House. The law was an unprecedented effort by the Johnson administration, with Lady Bird Johnson putting it at the top of her agenda, to limit the billboards, outdoor advertising, and junkyards that threatened to spoil the ...