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  2. Burn Rate: Definition and Calculation - AOL

    www.aol.com/news/burn-rate-definition...

    The burn rate of a company is a measure of its negative cash flow in a set period of time, typically a month. Investors, especially venture capitalists, monitor this metric closely to gauge when ...

  3. Burn rate - Wikipedia

    en.wikipedia.org/wiki/Burn_rate

    Burn rate is the rate at which a company consumes its cash. [1] It is typically expressed in monthly terms and used for startups. E.g., "the company's burn rate is currently $65,000 per month." In this sense, the word "burn" is a synonymous term for negative cash flow. It is also a measure of how fast a company will use up its shareholder ...

  4. Structure–conduct–performance paradigm - Wikipedia

    en.wikipedia.org/wiki/Structure–conduct...

    The structure–conduct–performance (SCP) paradigm, first published by economists Edward Chamberlin and Joan Robinson in 1933 [1] and subsequently developed by Joe S. Bain, is a model in industrial organization economics that offers a causal theoretical explanation for firm performance through economic conduct on incomplete markets.

  5. DuPont analysis - Wikipedia

    en.wikipedia.org/wiki/DuPont_analysis

    The DuPont analysis breaks down ROE (that is, the returns that investors receive from a single dollar of equity) into three distinct elements. This analysis enables the manager or analyst to understand the source of superior (or inferior) return by comparison with companies in similar industries (or between industries).

  6. Know Biotech Cash Burn So You Don't Get Burned - AOL

    www.aol.com/news/2012-12-13-know-biotech-cash...

    Guess what -- if you're an upstart biotech company, chances are you've issued shares more than once to help cover development costs. This means that investors interested in this space need to ...

  7. Return on investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_investment

    Return on equity (ROE) Return on invested capital (RoIC) Return on Investment + cost of Living(ROIL) (Frequently used for small businesses.) Return on marketing investment (ROMI) is "the contribution attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked; Return on modeling effort (ROME)

  8. Mullen Automotive Slashes Burn Rate And Powers Ahead ... - AOL

    www.aol.com/mullen-automotive-slashes-burn-rate...

    The company has also made significant strides in reducing its monthly burn rate. In August 2024, Mullen's burn rate was $16.8 million. By September, this had decreased to $11.8 million, and ...

  9. Brand equity - Wikipedia

    en.wikipedia.org/wiki/Brand_equity

    Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name.The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.