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  2. Earned media - Wikipedia

    en.wikipedia.org/wiki/Earned_media

    Earned media (or free media) is content relating to a person or organization, which is published by a third party without any form of payment to the publisher. [ 1 ] [ 2 ] It includes articles by media outlets , interviews with the person or representatives of the organization, or bylined editorials in trade press and other publications.

  3. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    The influence of the media brought many changes in sports including the admittance of new 'trend sports' into the Olympic Games, the alteration of competition distances, changes of rules, animation of spectators, changes of sports facilities, the cult of sports heroes who quickly establish themselves in the advertising and entertaining business ...

  4. PESO model - Wikipedia

    en.wikipedia.org/wiki/PESO_Model

    The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.

  5. Reputation management - Wikipedia

    en.wikipedia.org/wiki/Reputation_management

    The negative reviews brought the eatery's Google rating down to 2.3 stars from a 4.9 stars before the attack. [38] Maximatic Media, an online reputation management firm, was hired to identify the origin of the malicious reviews and found that they were being generated by AI-powered bots. The agency worked with Google for the removal of these ...

  6. Publicity - Wikipedia

    en.wikipedia.org/wiki/Publicity

    Publicity can also create a negative effect for those being publicized. One of the most important factors in relation to influencing a consumer's buying decision is how a company, brand, or individual deals with negative publicity. Negative publicity may result in major loss of revenue or market shares within a business. [13]

  7. The finance boss of Donald Trump’s media company earned 4 ...

    www.aol.com/finance/finance-boss-donald-trump...

    CFO Phillip Juhan was issued $4.9 million in promissory notes from Trump Media & Technology Group, vs. Nunes’s $1.2 million.

  8. Media bias in the United States - Wikipedia

    en.wikipedia.org/wiki/Media_bias_in_the_United...

    A 2017 study by the Pew Research Center looked at media coverage during the first 60 days of Donald Trump's presidency and found that 62% of the media coverage was negative, compared to just 20% for Barack Obama over the same period, which the editorial board of Investor's Business Daily considered to be evidence of bias.

  9. I invented a simple game that motivates me to keep up healthy ...

    www.aol.com/news/invented-simple-game-motivates...

    She earned points by doing tasks she didn't want to do, which she could "spend" on fun activities. This as-told-to essay is based on a conversation with Lily Cheng, 21, a game design student and ...