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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
From the 1960s through the 1990s, Wheaties provided in-box promotions but maintained a focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richards , hundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also ...
She was the first female athlete to be pictured on the front of a Wheaties box, and General Mills stated that Wheaties sales improved after her appearance. [23] [24] [25] In 2019, Retton became a spokesperson for Australian Dream, a pain relief cream; and briefly, in 2023 as a spokesperson for Colonial Penn Life Insurance. [26]
Hernandez was on a box of Wheaties Energy Crunch in December 2001 and was welcomed into the Wheaties Family by Olympic Champion Mary Lou Retton and Tiger Woods in Madison Square Garden, New York City, New York. [41] Featured in the Scholastic textbook publication on the state of Maine called "Maine: America the Beautiful". [42] [43]
In 1989, he became the first individual baseball player to appear on a Wheaties box, a cereal he ate as a child. [81] For a time in the 1980s Bench was a commercial spokesman for Krylon paint, featuring a memorable catchphrase: "I'm Johnny Bench, and this is Johnny Bench's bench."
In 2016, Louganis was pictured on boxes of Wheaties cereal, where prominent American athletes are famously featured, as part of a special "Legends" series that also included 1980s Olympians Janet Evans and Edwin Moses. [16]
In 1935, the Johnsons were featured on Wheaties cereal boxes as "Champions of Sports." Osa Johnson was the second female to appear on the box and she and Martin were the first married couple selected for this honor. The Johnsons' final trip together took them to British North Borneo again, from 1935 to 1936.
Her play in a youth football league [64] led to her becoming the first female football player featured on a Wheaties box. [65] Toni Harris – First woman to be offered a full college football scholarship, playing in a full-contact skill position.