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The X rebrand may have a harder journey, Withey said, due to it being an unusual case of a high equity brand — one that was a cultural force for well over a decade — being renamed overnight.
On July 23, 2023, Musk announced X's launch, which would replace Twitter, which started when the X.com domain (formerly associated with PayPal) began redirecting to Twitter; [3] the logo was changed from the bird to the X the next day, [34] and the platform's official main and associated accounts also began using the letter X within their handles. [35]
Established by Elon Musk in 2023 as the successor to Twitter, Inc., it is a wholly owned subsidiary of X Holdings Corp., which is itself mostly owned by Musk. The company owns the social networking service X (formerly known as Twitter), and has announced plans to use it as a base for other offerings. While the official name of the company and ...
Yaccarino says advertisers are returning to the Elon Musk-owned platform.
Twitter, officially known as X since 2023, is a social networking service.It is one of the world's largest social media platforms and one of the most-visited websites. [4] [5] Users can share short text messages, images, and videos in short posts commonly known as "tweets" (officially "posts") and like other users' content. [6]
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Twitter, Inc. was an American social media company based in San Francisco, California, which operated and was named for its flagship social media network prior to its rebrand as X. In addition to Twitter, the company previously operated the Vine short video app and Periscope livestreaming service.
Steve Davis, a top Musk lieutenant who is president of the Boring Company and a former Tesla executive, led the transition team at Twitter that laid off thousands of employees. (Davis is said to ...