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HubSpot promotes their inbound marketing concepts through their own marketing, [28] and has been called "a prolific creator of content" such as blogs, social media, webinars and white papers. [7] In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools. [35]
According to Gartner, the B2B automation market was valued at $2.1 billion in 2020 and more than $2.74 billion in 2021. [12] [13] [3] Gartner identified the following vendors as B2B marketing automation platform leaders as of August 2021: [13] Adobe (Adobe Marketo Engage) Creatio (Marketing Creatio) HubSpot (Marketing Hub) Oracle (Oracle Eloqua)
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was coauthored with Brian Halligan, CEO of HubSpot. Scott Kirsner, reviewing the book in the Boston Globe, [ 34 ] mentions that the authors say they were inspired in part by an article in the Atlantic by Joshua Green . [ 35 ]
HubSpot, Inc. (NYSE: HUBS) is proud of its relatively powerful cloud-based marketing automation software. HubSpot, Inc. (NYSE: HUBS) was the pioneer of CRM and went on to provide various tools for ...
While at HubSpot, Cancel hired most of the HubSpot engineering team, [5] growing from 20 to 100 engineers. [6] HubSpot CEO and co-founder Brian Halligan has called Cancel a “visionary product development leader” and at the time of the Performable acquisition, said “we now have the best product development team in B2B software.” [7] [8]
Brian Halligan is an American executive and author. [1] He is the co-founder and executive chairman of software company HubSpot [2] based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology.
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