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Up2Us, doing business as Up2Us Sports, is a sport-based youth development non-profit organization founded in 2010 dedicated to supporting young people through sport. [5] Through their national coach program, Up2Us identifies, trains and supports coaches, many of whom serve as AmeriCorps members, to work with young people in underserved ...
The International Journal of Sports Marketing & Sponsorship is a quarterly peer-reviewed academic journal covering issues related to the marketing of sports that was established in 1999. Since 2004 it has been published by International Marketing Reports.
The benefits of social media are mutual: Apart from sports businesses benefitting from the use of social media in the context of relationship management and marketing, the constant interaction between sport businesses and their customers allows organisations to know and learn about each individual customer on a deeper level.
Since the end of the 2nd world war, the globalization of sports rapidly accelerated by bringing television and corporate sponsorship. It led to the commercialization of sport and gave birth to the sport industry. Therefore, in the context of globalization, sport in the contemporary world can be characterized by the following tendencies:
Compared to 1990, sports marketing has not only changed from static to digital but in terms of economic impact has seen exponential growth. The availability to use stats in almost real-time has also impacted sports marketing in the sports gambling industry. Bookmakers are now able to market using an occurrence from a few minutes or even seconds ...
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In response to the evidence of negative experiences in sport for many youth, especially low-income youth, youth of color, overweight youth, and LGBTQ youth, sports-based youth development (SBYD) emerged. Sports-based youth development is a theory and practice model for programs to place the mental and physical health of a youth over their ...
Sponsorship of an automotive company (Mercedes-Benz) in equestrian sports. Series sponsor is the highest status of sponsorship. Often the name and the logo of the sponsor is incorporated into the title of the series (NASCAR Cup Series). This status also allows companies to have a decisive voice on the issue of presence among sponsors of other ...