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"Sport is also an important enabler of sustainable development. We recognize the grow- ing contribution of sport to the realization of development and peace in its promotion of tolerance and respect and the contributions it makes to the empowerment of women and of young people, individuals and communities as well as to health, education and ...
Since the end of the 2nd world war, the globalization of sports rapidly accelerated by bringing television and corporate sponsorship. It led to the commercialization of sport and gave birth to the sport industry. Therefore, in the context of globalization, sport in the contemporary world can be characterized by the following tendencies:
The International Journal of Sports Marketing & Sponsorship is a quarterly peer-reviewed academic journal covering issues related to the marketing of sports that was established in 1999. Since 2004 it has been published by International Marketing Reports.
The benefits of social media are mutual: Apart from sports businesses benefitting from the use of social media in the context of relationship management and marketing, the constant interaction between sport businesses and their customers allows organisations to know and learn about each individual customer on a deeper level.
Sports Betting although PASPA (The Professional and Amateur Sports Protection Act of 1992 (Pub.L. 102–559) was overturned in May 2018, the individual states are still considering what methods (brick and mortar and online) of sports gambling to allow and where. For example, sports gambling, in certain US states and jurisdictions, may be ...
Sponsorship of an automotive company (Mercedes-Benz) in equestrian sports. Series sponsor is the highest status of sponsorship. Often the name and the logo of the sponsor is incorporated into the title of the series (NASCAR Cup Series). This status also allows companies to have a decisive voice on the issue of presence among sponsors of other ...
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Sports are particularly associated with education in the United States, with most high schools and universities having organized sports, and this is a unique sporting footprint for the U.S. College sports competitions play an important role in the American sporting culture, and college basketball and college football are more popular than ...