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Children's clothing needs to be useful for playing. Children's clothing or kids' clothing is clothing for children who have not yet grown to full height. Children's clothing is often more casual than adult clothing, fit for play and rest. In the early 21st century, however, childrenswear became heavily influenced by trends in adult fashion.
A person wearing clothing from Alice and the Pirates in 2007. In 2004, Baby, the Stars Shine Bright launched Alice and the Pirates, a sub-brand dedicated to gothic and punk styles. [1] The name is inspired by Alice in Wonderland and Vivienne Westwood's 1981 Pirate Collection. [1] Mai Takita was hired as the brand's designer in 2006. [13]
Shortly after that, Baby, The Stars Shine Bright (1988), [34] Metamorphose temps de fille (1993), [35] and other brands emerged. [10] In the 1990s, Lolita became more accepted, with visual kei bands like Malice Mizer and others rising in popularity. These band members wore elaborate clothes that fans began to adopt. [34]
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Guess also created a lower priced collection sold exclusively through its outlet locations, and introduced its first brand extension, the upscale female line of clothing and accessories, named Marciano. [7] Guess continued its Guess Kids clothing line in the early 21st century. In 2006, it began promoting the line through its factory retail stores.
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