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Gillette's Fusion ProSeries skincare line, launched in 2010, included a thermal facial scrub, a face wash, a lotion, and a moisturizer with sunscreen. [82] [83] The Gillette Fusion ProGlide Styler for facial hair grooming was introduced in 2012, with André 3000, Gael García Bernal, and Adrien Brody serving as brand ambassadors. [84] [85]
Gillette is giving away 500 of its Fusion razors each day for a month.According to the Web site, it looks like you have a better chance of getting a free razor if you're a New York Yankees fan.
Gillette announced the Mach3 razor on April 14, 1998, [9] following more than $750 million in R&D. [10] Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with
Gillette's response was the Good News disposable razor which was launched on the US market in 1976 before the Bic disposable was made available on that market. [18] Shortly thereafter, Gillette modified the Good News construction to add an aloe strip above the razor, resulting in the Good News Plus. The purported benefit of the aloe strip is to ...
[2] [3] This campaign includes a companion website, and a pledge by Gillette to donate $1 million per-year over the next three years to organizations, such as Boys & Girls Clubs of America, that "[help men] achieve their personal best". In the aforementioned website, Gillette explains the campaign by stating that "as a company that encourages ...
King C. Gillette wearing a Panama hat, circa 1908. This is said to be Gillette's favorite picture of himself. [15]Gillette was also a Utopian Socialist. [16] He published a book titled The Human Drift (1894) [17] which advocated that all industry should be taken over by a single corporation owned by the public, and that everyone in the US should live in a giant city called Metropolis powered ...
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