Search results
Results from the WOW.Com Content Network
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1][2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution ...
The chief commercial officer (CCO) (sometimes referred to as the chief business officer) is an executive-level role, with the holder being responsible for the commercial strategy and the development of an organization. It typically involves activities relating to marketing, sales, product development and customer service to drive business ...
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][1][2][3] Compare marketology, [4] which Aghazadeh defines in terms of ...
List of corporate titles. Chief administrative officer (CAO) - A top-tier executive who supervises the daily operations of a business and is ultimately responsible for its performance. Chief analytics officer (CAO) - The senior manager responsible for the analysis of data within an organization. Chief brand officer (CBO) - Officer responsible ...
Chief marketing officer exits came fast and furious last month.First, there was United Parcel Service, which said in early December that it was eliminating the CMO role.One week later, arts and ...
Public relations officer. The public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO).
General manager. A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of the firm's marketing and sales functions as well as the day-to-day operations of ...
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!