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  2. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Persuasion, novel by Jane Austen, illustrated by C. E. Brock.For Sir Walter Elliot, baronet, the hints of Mr Shepherd, his agent, were quite unwelcome... Persuasion or persuasion arts is an umbrella term for influence.

  3. Frame of reference (marketing) - Wikipedia

    en.wikipedia.org/wiki/Frame_of_reference_(marketing)

    Identifying and appealing to a consumer's core beliefs and attitudes can be instrumental in the effectiveness of a marketing strategy based on a frame of reference, and these beliefs and attitudes can determine or construct a consumer's perception of a brand, product, or service. Key to creating an effective and useful frame of reference is the ...

  4. Consumer value - Wikipedia

    en.wikipedia.org/wiki/Consumer_value

    Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes. [1] [2] [3] [4]The construct of consumer value has widely been considered to play a significant role in the success, competitive advantage and long-term success of a business, and is the basis of all marketing activities. [5]

  5. Cognitive dissonance - Wikipedia

    en.wikipedia.org/wiki/Cognitive_dissonance

    The idea is centered around the notion that if beliefs and actions are inconsistent, then the individual will create a change to align the beliefs and actions. The BP uses cognitive dissonance to target ED, for example, social pressure from peers or not being satisfied with your appearance, to bring awareness and for a healthy and positive ...

  6. Hip hop (culture) - Wikipedia

    en.wikipedia.org/wiki/Hip_hop_(culture)

    Rapper Ice-T. With the commercial success of gangsta rap in the early 1990s, the emphasis in lyrics shifted to drugs, violence, and misogyny.Early proponents of gangsta rap included groups and artists such as Ice-T, who recorded what some consider to be the first gangsta rap single, "6 in the Mornin'", [67] and N.W.A whose second album Niggaz4Life became the first gangsta rap album to enter ...

  7. Material culture - Wikipedia

    en.wikipedia.org/wiki/Material_culture

    Material culture is contrasted with symbolic culture or non-material culture, which include non-material symbols, beliefs and social constructs. However, some scholars include in material culture other intangible phenomena like sound, smell and events, [ 2 ] while some even consider it to include language and media.

  8. Belief - Wikipedia

    en.wikipedia.org/wiki/Belief

    It states that partial beliefs are basic and that full beliefs are to be conceived as partial beliefs above a certain threshold: for example, that every belief above 0.9 is a full belief. [ 24 ] [ 29 ] [ 30 ] Defenders of a primitive notion of full belief, on the other hand, have tried to explain partial beliefs as full beliefs about ...

  9. Revealed preference - Wikipedia

    en.wikipedia.org/wiki/Revealed_preference

    Revealed preference theory, pioneered by economist Paul Anthony Samuelson in 1938, [1] [2] is a method of analyzing choices made by individuals, mostly used for comparing the influence of policies [further explanation needed] on consumer behavior.