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  2. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new version of the search ...

  3. Sitemaps - Wikipedia

    en.wikipedia.org/wiki/Sitemaps

    Sitemaps is a protocol in XML format meant for a webmaster to inform search engines about URLs on a website that are available for web crawling.It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs of the site.

  4. Schema.org - Wikipedia

    en.wikipedia.org/wiki/Schema.org

    Schema.org is an initiative launched on June 2, 2011, by Bing, Google and Yahoo! [3] [4] [5] (operators of the world's largest search engines at that time) [6] to create and support a common set of schemas for structured data markup on web pages. In November 2011, Yandex (whose search engine is the largest in Russia) joined the initiative.

  5. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Google Nest – smart home products including smart speakers, smart displays, digital media players, smart doorbells, smart thermostats, smoke detectors, and wireless routers. Google Chromecast – digital media players. Fitbit – activity trackers and smartwatches. Stadia Controller – game controller for Stadia.

  6. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  7. Site map - Wikipedia

    en.wikipedia.org/wiki/Site_map

    Site map. A sitemap is a list of pages of a web site within a domain . There are three primary kinds of sitemap: Sitemaps used during the planning of a website by its designers. Human-visible listings, typically hierarchical, of the pages on a site. Structured listings intended for web crawlers such as search engines.

  8. Search engine indexing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_indexing

    Search engine indexing is the collecting, parsing, and storing of data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science. An alternate name for the process, in the context of search engines designed to ...

  9. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

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