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The term "microbrand" is usually synonymous with the microbrand watch industry, though it can also be more widely used to describe any small-scale brand that is likely only recognized in niche communities and among hobbyists. The first microbrands debuted in the early to mid-2000s.
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A "watch brand" is often—but incorrectly—used as a synonym of "watch manufacturer" or "watchmaker".Brands are distinct from manufacturers. There are brands of watches that are purely marketing constructs and are not associated with a specific company.
A microbrand is a small-scale brand recognized only in a certain geographic location, or by consumers in a specific micromarket or niche market. [1] The majority of microbrands are owned by a microbusiness , though this trend is changing due to the expansion of the Internet and advancement of micromarketing tools.
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