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LGR has made a joint venture with Titan, another local basketball kit manufacturer to establish the Titan x LGR Design Studio in 2010 which seeks to provides customized basketball kits. The studio was established through negotiations started in 2012.
Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear.
Typical sport-specific garments include tracksuits, shorts, football or basketball jerseys, t-shirts and polo shirts. Specialized garments include swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing) and leotards and tights (for gymnastics or aerobics).
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Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.
On February 4, 2016, Custom Ink acquired the Los Angeles company Represent.com, which helps celebrities sell limited-run T-shirts and merchandise to fans and followers. [38] [39] [40] Represent was later acquired by Cameo in 2021. [41] In 2019, Custom Ink purchased Sidestep, a website and mobile app that strictly sells concert merchandise.
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