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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label 'George at Asda' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer. [2]
An Asda Living branch in Leeds. In October 2003, Asda launched a new format called Asda Living. This is the company's first "general merchandise" store, containing all its non-food ranges including clothing, home electronics, toys, homewares, health, and beauty products.
Spindler left her role at George Clothing in August 2007, to become managing director of Debenhams, a high street clothing retailer in the UK, with franchises around the world. She left this role in January 2009, to take an opportunity that she described as “simply too good to miss", which was joining the Factory Shop Group.
Tesco is the largest supermarket chain in the United Kingdom.. As of November 2024, there are 17 supermarket chains currently operating in the United Kingdom. The food retail market has been dominated by the 'big four' supermarkets – Tesco, Sainsbury's, Asda and Morrisons – who made up over three quarters of sector market share in 2010.
Founded as "ASDA Queens" from the merger of Associated Dairies and the Asquith family owned Queens Supermarket. George (named after designer George Davies) clothing was launched in 1989 replacing the Asdale and Asda ranges. Mintel estimate that George is the fourth largest retailer of clothing in the United Kingdom, after Marks & Spencer, the ...
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