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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
Brands such as Nike, Under Armour, Gymshark, Adidas, and Reebok all make gym shorts. Cotton gym shorts were made popular by a cheerleading brand called Soffe. While gym shorts were traditionally worn by men, from the late 1970s and onward, women began wearing them for better comfort at the gym as well as a modern fashion trend.
In March 2017, the company reached a deal with Under Armour to carry Under Armour shoes in DSW stores. [13] In June 2017, the company opened a store in Oman, its first store in the Middle East. [14] In May 2018, the company acquired the remaining shares of Town Shoes to obtain complete ownership of the company. [15]
In September 2018, Gap Inc. began publicizing Hill City, a men's athletic apparel brand that launched in October 2018. [35] In June 2020, Gap Inc. announced that it had made the decision to wind down its Hill City brand in the coming months. [36] Weeks later, the company announced its collaboration with Kanye West's Yeezy Brand: Yeezy Gap. The ...
Kevin Audette Plank (born August 13, 1972 [1]) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland.
In the same year, the company announced plans to double its men's clothing business in the next five years beyond its women's athletic apparel and accessory business, competing against other well-known athletic sportswear brands such as Nike and Under Armour. [11] In March 2022, Lululemon expanded their product line by adding footwear. [12]
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