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Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
The Alaska whitefish (Coregonus nelsonii) is a species of whitefish in the family Salmonidae. It is found in parts of northwestern North America, where it occurs only in small and large rivers, and rarely in lakes. The maximum length recorded for this species is 56.0 cm (22.0 in).
Mileage Plan is the frequent-flyer program of Alaska Airlines. Members accrue program "miles" by flying Alaska Airlines and partner-operated flights, using co-branded credit cards, and booking vacation and hotel packages, among other methods. Mileage Plan miles can be redeemed for award flights on Alaska Airlines and partner carriers and ...
The wildlife of Alaska is both diverse and abundant. The Alaskan Peninsula provides an important habitat for fish, mammals, reptiles, and birds. At the top of the food chain are the bears. Alaska contains about 70% of the total North American brown bear population and the majority of the grizzly bears, as well as black bears and Kodiak bears.
Cause-related loyalty marketing takes these donations and corporate social responsibility efforts one step further, wedding them to thousands of customer loyalty programs. Rather than requiring the outlay of funds from donors, cause-related loyalty marketing “recycles” loyalty program members’ unused points or miles.
Alaskan halibut often weigh over 100 pounds (45 kg). Specimens under 20 pounds (9.1 kg) are often thrown back when caught. With a land area of 586,412 square miles (1,518,800 km 2), not counting the Aleutian islands, Alaska is one-fifth the size of lower 48 states, and as Ken Schultz [4] notes in his chapter on Alaska [5] "Alaska is a bounty of more than 3,000 rivers, more than 3 million lakes ...
Commercial fishermen in Alaska, early 20th century. Alaska's commercial fishermen work in one of the world's harshest environments. They endure isolated fishing grounds, high winds, seasonal darkness, very cold water, icing, freezing cold temperatures, days upon days away from family, and short fishing seasons, where very long work days are the norm.