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The 1978 Connections companion book was published about the time the middle of the series was airing, so likely was written in parallel to the series and had a postproduction editing release. [3] The very popular book was re-released as a work in a 1995 edition, in 1998 (relations to sections below is unknown), and again in 2007 as both ...
This theory can provide insight within small groups, meetings, lectures, and speeches, but it provides a greater use of assessing effects within the media. It is most heavily used within political campaigns. In the 1976 campaign, the investigators included the relationship between the media messages and the audience effects in their study.
This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...
The conversation about affect theory has been taken up in psychology, psychoanalysis, neuroscience, medicine, interpersonal communication, literary theory, critical theory, media studies, and gender studies, among other fields. Hence, affect theory is defined in different ways, depending on the discipline.
Howard Giles' communication accommodation theory (CAT), "seeks to explain and predict when, how, and why individuals engage in interactional adjustments with others,” [1] such as a person changing their accent to match the individual they are speaking with. Additionally, CAT studies “recipients’ inferences, attributions, and evaluations ...
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
Motivation impairment effect (MIE) [1] is a hypothesised behavioral effect relating to the communication of deception.The MIE posits that people who are highly motivated to deceive are less successful in their goal (compared to those who are less motivated) when their speech and mannerisms are observed by the intended audience.