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Decathlon's former logo. Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. [9] Its holding company was formerly known as Oxylane. [10]The company expanded abroad a decade later: to Germany in 1986, [11] Spain in 1992, [11] [12] Italy in 1993, [11] [citation needed] Belgium in 1997, [13] Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in ...