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Beginning in the 1940s, researchers began to see patterns under the perspective of the uses and gratifications theory in radio listeners. [15] [16] Early research was concerned with topics such as children's use of comics and the absence of newspapers during a newspaper strike. An interest in more psychological interpretations emerged during ...
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
The same fundamental principle applies however, the person will make the decision based on what brings the most gratification. [2] Communication behavior is goal-directed, purpose-driven, and motivated in U & G. People use communication to satisfy their needs or desires while the media competes with other forms of communication.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Uses_and_gratifications&oldid=304732696"
There were 32 children who were used as participants in this experiment consisting of 16 boys and 16 girls. The participants attended the Bing Nursery School of Stanford University. The children ranged in age from three years and six months, to five years and eight months. The median age was four years and six months.
[5] A third research project was that of listening habits. Because of this, a new method was developed to survey an audience – this was dubbed the Little Annie Project. The official name was the Stanton-Lazarsfeld Program Analyzer. This allowed one not only to find out if a listener liked the performance, but how they felt at any individual ...
Application is defined as the concrete ways in which adolescents use media in their everyday lives (Steele & Brown, 1995). The Media Practice Model looks at two different types of application: appropriation and incorporation. Appropriation is an active, intentional, easily visible and goal oriented use of the media by adolescents. Steele and ...
Also The information is partailly incorrect at places, and only shows the selective retention approuch of uses and gratification. —Preceding unsigned comment added by X-Nancy-Boy-X (talk • contribs) 20:23, 21 April 2009 (UTC) I agree that the article seems to need serious work. I've tagged it with the appropriate tags.