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Pizza Hut purchased the naming rights to Major League Soccer club FC Dallas' stadium, Pizza Hut Park, prior to its opening in 2005, which were allowed to expire in January 2012. [110] In October 2015, Pizza Hut signed sponsorship deals with the Dallas Mavericks, Dallas Stars, and American Airlines Center. [111]
Pizza Hut intercepted the title of the National Football League's official pizza from Papa John's, and now it's using the partnership to steal customers from its beleaguered rival.
Pizza Hut is ready to cash in on the NFL as its new official pizza sponsor. But, it needs to avoid falling to the same fate as Papa John's.
The sponsorship ended after the 2017 season when Pizza Hut became the official pizza of the NFL in February 2018. The company was the former beneficiary of the naming rights to Papa John's Cardinal Stadium used by the University of Louisville's football team , in exchange for Schnatter personally donating $5 million for the rights. [ 82 ]
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NPC was the largest franchisee of both Pizza Hut and Wendy's, and owned more than 1,200 Pizza Hut locations and 385 Wendy's locations until March 2021. [2] O. Gene Bicknell opened his first franchised Pizza Hut restaurant in Pittsburg, Kansas in 1962. In 1984, Bicknell and NPC went public, finishing the decade with 320 locations.
In the early 1990s, Pizza Hut sought to attract children and pre-teenagers to build its dine-in business. [1] Through comedy writer Walter Williams and San Francisco advertising agency Goodby, Silverstein & Partners, Pizza Hut created The Pizza Head Show, a series of television commercials [1] to convey the message that Pizza Hut meant "weird fun". [2]
To get a free pizza, visit Pizza Hut's website or app, make a minimum purchase of $8, and use the promo code "BOOKIT40" at checkout. The offer is valid throughout October or until all 1 million ...