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Marko Sarstedt is a German academic and a marketing researcher. He is a Full Professor at the Ludwig Maximilian University of Munich and Adjunct Research Professor at BabeČ™-Bolyai-University.
The history of marketing practice is grounded in the management and marketing disciplines, while the history of marketing thought is grounded in economic and cultural history. This means that the two branches ask very different types of research questions and employ different research tools and frameworks.
GfK (originally GfK-Nürnberg Gesellschaft für Konsumforschung e.V., 'Nuremberg Society for Consumer Research') is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany. The company is a subsidiary of NIQ.
In 2016, Reinartz was listed in the Frankfurter Allgemeine Zeitung as one of the top economists in Germany. [4] He was awarded the Varadarajan Award for Early Career Contributions to Marketing Strategy Research in 2009, an award of the American Marketing Association for highest research impact within 10 years of the dissertation [5] Elbeck and Vander Schee in 2014 listed Reinartz as the ...
The field of marketing research is much older than that of market research. [7] Although both involve consumers, Marketing research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution. [8]
"Discovering the consumer market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years." Journal of Macromarketing 29.1 (2009): 8–20. Schwarzkopf, Stefan. "They do it with mirrors: advertising and British Cold War consumer politics." Contemporary British History 19.2 (2005): 133 ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Market analysis; Market Opportunity Navigator; Market research and opinion polling in China; Market surveillance; Marketing experimentation; Marketing intelligence; Marketing research mix; Marketing research process; Media context studies (Advertising research) Media Technology Monitor; Media-Analyse (Germany) Mendelsohn Affluent Survey; Mind share