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However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them.
A modern package of instant mashed potatoes Instant mashed potatoes. Instant mashed potatoes are potatoes that have been through an industrial process of cooking, mashing and dehydrating to yield a packaged convenience food that can be reconstituted by adding hot water or milk or both, producing an approximation of mashed potatoes.
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Powdered milk, also called milk powder, [1] dried milk, or dry milk, is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and does not need to be refrigerated , due to its low moisture content.
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Food powder (also called powdery food) is the most common format of dried solid food material that meets specific quality standards, such as moisture content, particle size, and particular morphology. [1] Common powdery food products include milk powder, tea powder, cocoa powder, coffee powder, soybean flour, wheat flour, and chili powder. [1]
Tang is an American drink mix brand that was formulated by General Foods Corporation food scientist William A. Mitchell [1] and chemist William Bruce James [2] in 1957, and first marketed in powdered form in 1959. [3] [4] The Tang brand is currently owned in most countries by Mondelēz International, a North American company spun off from Kraft ...
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