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Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both.
It was founded in 2001 by Jacob Benbunan and Wally Olins. [1] The company has offices in London, Madrid, Vienna, and Istanbul with strategic partners in New York and São Paulo. Saffron has clients all over the world, from San Francisco to London, from Moscow to Hong Kong. [citation needed]
Wolff Olins was founded in Camden Town, London, in 1965 by designer Michael Wolff and advertising executive Wally Olins. [5] Wolff left the business in 1983, and Olins in 2001; Wolff is still active in the field of branding, and Olins died on the 14 April 2014. [5] Wolff Olins currently has offices in London, New York City, Los Angeles and San ...
English: Current logo of New York City by graphic design firm Wolff Olins. This logo was launched in 2007 as an initiative to create a unifying identity throughout the City services. Many variations of this logo appear throughout City government literature alongside traditional marking symbols like the Dept. of Sanitation's caduceus and ...
For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees.
In the early 1960s Wolff went into partnership with James Main in Camden Town, London and Wally Olins joined a few years later. In 1965 Wolff Olins [2] was formed and became corporate identity specialists consulting to Volkswagen/Audi, Renault, The Labour Party, Apple Records, Camden Council, Citigroup, 3i, Waterstones, WHSmith and Bovis amongst others.
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The “spacing effect” refers to a phenomenon whereby learning, or the creation of a memory, occurs more effectively when information, or exposure to a stimulus, is spaced out.